Post by account_disabled on Jan 8, 2024 0:01:54 GMT -5
Given the need to develop new legislation on sports sponsorship issues that updates and complements the existing one - whose main Law dates back to 2002, almost 19 years ago - the Commission of Sports Marketing Experts (CEMDE) of the 'Sports' Committee of the Marketing Association of Spain makes available to the sports industry in Spain a document, in the form of a Manifesto, in which it presents its opinion, from an eminently marketing point of view. The reflections that emanate from the Manifesto, in turn, are made available to the Spanish Sports Advisory Council (CADE), articulated within ADESP, for its own reflection process on the future of sponsorship in Spain and, especially, in what concerns tax incentives for certain events or initiatives of national interest.
The text focuses on the field of sport (due to the idiosyncrasy of CEMDE), although eventually a large part of the reflections and concepts are applicable to other sectors Phone Number List of activity such as culture . Since sponsorship is "a coin with two sides: brand-sponsor and property-sponsored", both have to make an effort of empathy to try to reach agreements that benefit both parties, on both sides of the coin. And, in general, in the current legislation , this premise hardly exists, since, on the one hand, the legal text barely refers to the activity of " Sponsorship " and, on the other, the rights and assets offered by the events. and initiatives of general interest to the sponsoring brands are scarce and, normally, are not updated or of interest to the sponsoring brands (beyond tax incentives). These are the "points to improve" in current sports sponsorship , according to the signatory entities.
The consideration of a contribution, not a donation, to the amount delivered by the company Eventually it may also be extended to contributions in products and/or services) or, in other words, it is made by invoice with its corresponding VAT and is considered as a marketing contribution necessary to achieve the business just like the rest of the contributions of marketing, or necessary expenses that are considered deductible expenses in corporate tax for companies, based on international accounting standards, IAS. 2. Consideration of certain investments in sponsorship activation The eventual consideration, as part of the contribution, of certain investments in the activation of sponsorship, provided that clear criteria have been previously developed that allow the situation to be as objectified as possible.
The text focuses on the field of sport (due to the idiosyncrasy of CEMDE), although eventually a large part of the reflections and concepts are applicable to other sectors Phone Number List of activity such as culture . Since sponsorship is "a coin with two sides: brand-sponsor and property-sponsored", both have to make an effort of empathy to try to reach agreements that benefit both parties, on both sides of the coin. And, in general, in the current legislation , this premise hardly exists, since, on the one hand, the legal text barely refers to the activity of " Sponsorship " and, on the other, the rights and assets offered by the events. and initiatives of general interest to the sponsoring brands are scarce and, normally, are not updated or of interest to the sponsoring brands (beyond tax incentives). These are the "points to improve" in current sports sponsorship , according to the signatory entities.
The consideration of a contribution, not a donation, to the amount delivered by the company Eventually it may also be extended to contributions in products and/or services) or, in other words, it is made by invoice with its corresponding VAT and is considered as a marketing contribution necessary to achieve the business just like the rest of the contributions of marketing, or necessary expenses that are considered deductible expenses in corporate tax for companies, based on international accounting standards, IAS. 2. Consideration of certain investments in sponsorship activation The eventual consideration, as part of the contribution, of certain investments in the activation of sponsorship, provided that clear criteria have been previously developed that allow the situation to be as objectified as possible.